Case Study - Find Success in the Face of Competition

Introduction

Inavise Tech, a UK-based company specialising in IT recruitment, sought a digital partner to elevate their game in the highly competitive recruitment market. They needed a brand and website that reflected their niche expertise. Coconut Web Design was ready to rise to the occasion.

Identifying the Needs

Our initial focus was to build a brand image that resonated with the market Inavise operates within. We collaborated closely with the management team to create a design that would appeal to their target audience. The goal was to create a brand that was as innovative and forward-thinking as Inavise Tech itself.

Planning

Our designers worked diligently, incorporating the original logo and brand into an entirely redesigned and stunning logo and colour scheme. The inspiration was drawn from modern design trends, resulting in an Instagram-inspired colour scheme that was both fresh and appealing. Following the design stage, our developers began building out the static pages and creating the logic for their job boards and posts. SEO and schema data were integral at each step, ensuring maximum online visibility for job hunters.

Execution

The site was launched seamlessly, replacing their previous Wix self-build website. We opted for a soft-launch, carried out after hours to minimise disruption to existing site traffic. The new design, flow, and user experience were an instant hit, with reduced bounce rates, and a significant increase in on-page-time.

Conclusion

The transformation of Inavise Tech's digital presence is a testament to the power of understanding a client's needs, meticulous planning, and flawless execution. The success of this project underscores our commitment to helping our clients thrive in the digital world.

What we did